According to Youth Enterprise Development Fund Chairman, Gor Semelang’o, this venture will go a long way in getting most of the artists out of their impoverished state despite their hard work.
“Kenyan artists will minimize on expenses and get maximum profits,” he said.
Semelang’o also challenged artists in Kenya to advocate for the implementation of the 60 percent local content law on TV stations and Radio. Reflecting on the achievement of Nigerian artists as a result of such laws, he said, “This law has to be reinforced for us to see growth in the enertainment industry. Nigerian artists are doing very well because regulation there demands that 80 per cent of the content aired must be local.”
Semelang’o was speaking during the launch of a savings and credit cooperative society for Kenyan artists, Sanaa Sacco. It’s main objective is to organize and promote the welfare and economic interests of its members, through savings and credit. Formed and registered on 5th December,2013, it will incorporate musicians, Djs, Actors, athletes, boxers, footballers and fine artists.
Speaking at the event, Sanaa Sacco Chairman, Antony Maina said, ” Our products mean artists can now live decently, save their hard earned money and invest.”
Membership registration fee for corporates is Kshs.5,000, for individual membership Kshs. 500 and a monthly contribution of Kshs. 1000.