It seems the name Jicho Pevu is a very powerful marketing tool… Mohammed Ali has continued to use it for his investigative series, often accompanied by another tagline. The name is registered to him and not KTN, and that allowed him to move to NTV with it, abeit briefly. Last week, we saw this shop using the name. Now, the investigative reporter has gotten hold of a photo of another business using it… This time some steel fabricators in Likoni. Perhaps he should now start collecting royalties.