There’s a new billboard in town. This time at the unlikeliest of places… on top of KICC.
Hundreds of electronic screens have been used to create a ring around Kenya’s most iconic building, in what will surely bring in lots of revenue for it.
Currently, Samsung has taken the spot, and it’s not clear whether the deal is long term and exclusive or we’ll be seeing more adverts as we proceed.
To get a sense of just how much Samsung is paying, a normal billboard in a busy Nairobi street goes for about Sh500,000 a month.
KICC can be viewed from so many kilometres away, and from virtually every corner of the CBD. This means the eyeballs cannot be compared to anything else.
|KICC at night|
There have been mixed reactions to this unprecedented mode of advertising. A good number of people think we’re auctioning our national heritage, while others see no big deal in it.
Here are some of the reactions.
How do you brand an iconic building,KICC,the centre piece of our city,with a foreign brand? Atleast put Kenya at 50 Ad!
— BONIFACE MWANGI (@bonifacemwangi) November 4, 2013
Everytime I see Samsung on top of KiCC I feel so violated!!!!!!! Disturbed! – @Niakabelle
They spoilt KICC with tv Screens. Someome wanted money. You just dont put technology on old beautiful architecture like that – @_Koinange_
Of The huge samsung banner on kicc – hope they effn relocated their global hq to there to be accorded such – @LexSam_
#KICC you are too prominent a Nairobi landmark to be a billboard, shed off the Samsung ad. #fail – @PeteWaweru
whoever came up with that idea on Kicc is jst way creative – @gastonwabomba
how much did samsung pay kicc?? must be mad millions – @saysEUGENE
Do you know KICC its a Commercial Monument? Samsung a foreign company has taken over KICC. Just wait and see Kenya at OLX – @Stevechegejr
KICC – proudly brought to you by Samsung. – @marcusolang
KICC looks beautiful – @YuniaKhoi
Samsung is ruining Kicc. Mama Ngina should intervene. – @ngwata_francis
KICC is an eyesore with that Samsung ad. Durex should try getting in on some of that action – @roomthinker
Its incredible how you can see that add on kicc from Thika road at the Muthaiga Junction – @BensonMutahiG
that samsung advert at the top of kicc is jus one unique advert… – @sezerarantes
The ad screen at the top of KICC is amazing!!! – @weirdKenyan
Seriously @KICC_kenya why this? Are there no limits to what you will sell? @SamsungMobileKE why deface KICC? – @mentalacrobatic
Why are we criticizing KICC over deal with Samsung yet we talk about public private partnerships to improve efficiency. – @MikeObare
If any billboard is to be put up on KICC, it should be the Sheila one! – @wakariowa
That ad on KICC should be removed, it looks hideous – @Kihara_John