Deacons Kenya has expanded its presence in the region by opening two outlets namely Mr Price and Mr Price Home brands in Kigali, Rwanda. They are located at the ultra modern Kigali City Towers which also houses a Nakumatt branch. The investment came at a cost of sh 120 million, about $1.5million.

Rwanda has over the past few years experienced great economic growth but still lacks a large network of formal shopping outlets.

“This has been a tough year for business across all sectors in East Africa. But we have taken precautions to ensure that our customers are not faced with unwarranted price increases,” said Mr Muchiri Wahome, Deacons chief executive, during the opening ceremony in Kigali.

The entry of Deacons in Rwanda puts their total number of outlets in the region at 34.